About Us
- - - Salvatore Plata is the main brand of Joyeros 94 S.L. Spanish wholesale jewelry company made of sterling silver.
      
      Salvatore Plata does not sell his designs directly to the public, he only sells to professional-jewelers, that is our philosophy, not to compete with our own clients.
      
      We have a physical Showroom in our city, Valencia, where we test our jewelry, its display, its quality, packaging…etc. It is the only establishment where we sell directly to the public.
      
      We have more than 2,000 active jewelry-clients in Spain and a presence in more than 40 countries.
      You can find the point of sale closest to your home HERE
Campaigns
- - - With each passing season, Salvatore Plata broadens its range with new creations, discover them.
Collections
- - - Choose the style that most suits your tastes, or those of your customers, visualise everything that Salvatore Plata has prepared for you in individual capsule collections.
Jewellery
- - - Crafted in 925 sterling silver, choose the models that you like best and find out where to purchase them.
Store Locator
- - - Salvatore Plata sells directly to jewellers, find your closest store in our store locator.
Corporate Clients
- - - Do you work in the jewellery sector and are interested in obtaining our collections?
News
Contact

Management2022-11-03T18:25:55+02:00

THE DIRECTORS

Directorship of the firm has been passed down to the younger generation, namely Salva and Javier Pellicer Rojo, who in their founder father’s wake, have revolutionised designs, shored up the brand’s image and considerably increased the influence and distribution of Salvatore Plata worldwide.

“We have accomplished a great challenge and now there are more and more people who own Salvatore Plata jewellery. We have grown. We have matured, there are many more of us and together we continue to work and learn every day to achieve our goal of continuing to be the main point of reference in the world of silver jewellery.”

Joyeros 94 S.L. has been a beneficiary of the European Regional Development Fund, whose objective is to improve the competitiveness of SMEs and thanks to which an international expansion plan has been implemented to enhance competitive positioning abroad in 2021. This has also been supported by the XPANDE programme run by the Chamber of Commerce in Valencia.

JOYEROS 94, S.L. has been a beneficiary of the European Regional Development Fund, whose objective is to promote technological development, innovation and research into quality, and thanks to which it has been able to process its ISO 9001 certificate. This was completed in 2021, and has been supported by the InnoCámaras programme run by the Chamber of Commerce in Valencia.

JOYEROS 94 S.L. under the framework of the ICEX Next programme, has received support from ICEX and been co-funded by the ERDF. The aim of this support is to contribute to the company’s international development and its environment.