What is cubic zirconia, and why is it used in high-quality silver jewelry?

A jewel with diamond-like brilliance at a fraction of the price?You may have heard cubic zirconia described as a “fake,” but the truth is that this synthetic gemstone has far more to offer. If you’ve ever wondered what cubic

What is cubic zirconia, and why is it used in high-quality silver jewelry?2025-12-10T12:54:59+02:00

The new collections by Salvatore Plata

Color, Texture and Mediterranean Soul Salvatore Plata’s latest season offers a fresh, sensorial perspective on contemporary jewelry. The Organic, Mármara, Blink, Balanced, and Enamel-Minijewels collections embrace noble materials, a rich color palette, and designs aligned with major current trends: a

The new collections by Salvatore Plata2025-07-23T12:39:59+02:00

How to renew your jewelry store window to attract more customers.

A jewelry store window isn't just a showcase; it's your calling card and the first emotional connection between your jewelry and the customer. A good store window doesn't just showcase jewelry; it tells a story, sparks desire, and converts glances

How to renew your jewelry store window to attract more customers.2025-05-14T14:17:41+02:00

5 reasons why a jewelry store needs a brand with its own identity like Salvatore

In an increasingly saturated and changing market, standing out is no longer an option: it's a necessity. If you own a jewelry store, you've probably already noticed this. Online competition, increasingly knowledgeable customers, and social media that reveals everything... how

5 reasons why a jewelry store needs a brand with its own identity like Salvatore2025-09-30T12:24:29+02:00
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